The market for metal and steel manufacturing has seen some ups and downs in recent years, and many companies are looking at new measures to ensure better sales and the ability to grow. One such avenue of exploration is the use of Customer Relationship Management (CRM) software that offers a more streamlined performance, inclusive functionality, and the ability for sales teams to determine real-time stock levels to help promote quotes and offers to customers. In this article, we take a look at how CRM tools can benefit steel manufacturing and general metal manufacturing businesses, and five of the key reasons why these companies are making the switch.
Metal and steel manufacturing often has a lot of data to deal with, and there are ways in which sales data can be simplified with the use of a CRM and data-driven approach to business.
CRMs have evolved from simple repositories of consumer information into powerful tools that can help stimulate growth, track customer histories and behaviours, and provide accurate data for targeted marketing, planning, and strategic purchases.
According to Gartner, 80% of companies in the manufacturing industry see new customer acquisition as a top priority.
Having a CRM that keeps track of preferences, monitors marketing efforts, allows for data analytics of customers in total (including pain points, engagement and drop-off points, and spending habits), and integrates with existing company programs to make this data usable has been seen as extremely important and desirable.
As modern businesses continue to develop and implement new technologies across the entirety of their organisations, it is unsurprising to find that the use of automation, AI, and CRM software that integrates these functionalities are increasing. TEB Apps helps customers with powerful futuristic business automation and software that is designed to maximise conversions.
Sales teams are often removed from the manufacturing teams and shop floor and rely on raising queries or attending meetings in order to find out what is going on, what raw materials are currently available, and which clients have priority.
With multi-location support and real-time interfacing, the right CRM can allow for immediate updates to allow sales teams accurate data and the ability to make the most of sales opportunities that rely on this information.
No one likes to deal with excessively complicated systems or having to spend vast amounts of time trying to track down data through dozens of unconnected sources. With the right CRM, data can be shown simply (but effectively), and team members can be confident that the data is all in one place.
Sales opportunities are generally time limited, and if there are too many steps involved it can result in customers looking at your competitors. By streamlining, automating, and making use of strategic AI to handle business processes, the right CRM can aid you in reducing the difficulty of completing sales, and shortening your sales cycles.
Making more sales is not the only way to make money in your business. By reducing the overhead costs and ensuring maximum efficiency in the way you work, you can save money behind the scenes. Having the right CRM allows you to manage your resources in a way that is going to give you the best return on investment.
The amount of data you gather every day is likely to be enormous. It tells you everything you need to know about your customers, what they want, how they are engaging, what their pain points are, what they want to spend, and so much more. Making use of this data can give you a huge advantage, and allow you to more accurately predict the state of the metal manufacturing market, and where you are best investing your resources.
You may already be using CRM tools in your business, but when was the last time you checked its functionality and what it is really doing for you?
Like every part of business, there is going to be over time wear and tear, and your digital structure is no different. It is important to regularly review what your programs are doing, how they are performing, and whether they are still offering the best value for money.
Some of the biggest benefits of updating your existing CRM can include:
CRM tools needs to be flexible and adaptable, suitable to meet your needs and grow with your business. TEB Apps has been carefully designed and developed to handle your manufacturing needs, and ensure that you are fully supported with a data-driven approach that, at a minimum will provide you with:
TEB Apps is constantly growing and evolving, with new features being added regularly, to ensure that your system is never out of date. Book your demo now to discover what TEB Apps can do for your metal and steel manufacturing business.
