Identifying potential sales and having a process that allows you to effectively generate sales leads is a necessary part of your business, and it is one that is not without its challenges. Business Process Automation (BPA) can help to make better use of your resources, simplify your activities, and help you gain quality sales leads to build your bottom line. In this article we look at how to obtain sales leads, the challenges in the process of qualifying sales leads, and five ways that manufacturing sales leads can be quickly and accurately qualified with automation.
Depending on the type of manufacturing your business is doing, there are going to be a wide range of customers and different ways in which you need to connect with them in order to make your sales.
Whether you are operating a business to consumer (B2C) manufacturing model, or are selling your products to other businesses (B2B), there are various lead generation methods that could work, including:
These are just some of the most popular methods that businesses use in order to engage with their audience, drive interest, and gain more leads to work through their conversion process.
Being supported by the right tools and a data-driven approach makes lead generation and gathering much easier, and TEB Apps utilises strategic applications to make opportunity management an automated process, where you can pre-determine what indicators you want to watch for, and arrange your processes according to your needs. This allows you to maximise your lead conversions and never miss an opportunity for profit and growth.
Getting in leads is extremely important, but being able to make use of them, understand which ones are worth the time and effort in following up, and what is going to be of ultimate benefit to your business is arguably even more important.
Qualifying sales leads allows you to ascribe values to the leads, weigh them according to different values, such as one-off price value, customer value, overall lifetime value, etc.
Depending on your process, requirements, and company objectives, there may be different factors that you look to consider when qualifying the leads.
These lead qualification processes could include:
Without exception, every method for qualifying leads relies on data, and if your data is not accurate, available, or in suitable format for analysis, you are going to struggle to setup a qualification and weighting process that works.
Utilising TEB Apps allows you to ensure high quality data, as well as processes that make it easy to understand and use whenever you need.
Business Process Automation (BPA) can be highly effective in optimising business activities, reducing errors, and making the most of your resources.
When it comes to sales lead qualification, automation can be used to simplify the process by:
Before you adopt automation into your business, you need to know how your processes are currently structured and ensure that you roll out software and tools that are going to support your work, and not hinder your team’s ability to get their work done.
Considerations you ought to be looking at include:
Manufacturing businesses often require quick turn arounds and it is essential that stock and material management is considered even at the stage of measuring leads, so having a tool that supports integration across all your company data is going to be far more beneficial than trying to patch together a solution with dozens of different products.
TEB Apps supports your entire business structure, giving you the tools you need to make the best use of your data, keep your records up-to-date, and ensure that you are always working at optimal efficiency.
Use TEB Apps to quickly qualify leads:
Book a demo today, and discover how your manufacturing business can determine the best approaches to take, and benefit from the most efficient use of your resources – leading you to bigger profits, and more valuable customer relationships.
