44% of companies believe that customer acquisition is the most important goal for their marketing and sales teams, highlighted by Social. However, finding new customers can be a very challenging task for businesses so it is important to know the best methods to acquire customers efficiently. In this article, we will look at how you can find new customers and increase the number of sales you make.
Customer acquisition is the process of obtaining potential customers that may be interested in purchasing your product or service. A business with good customer acquisition will be able to attract prospects and qualify them as leads to increase the number of sales.
Your business should try to identify the best customers that suit your product or service. To identify the types of customers your business should focus on, using previous data on successful deals and carrying out market research is key. Your business should be able to identify your target market’s needs, requirements, attitudes and more. Many businesses will find out this information and create a customer persona which will include the important details needed to target high-quality customers that are likely to make a purchase from your business.
CRM software is great for businesses to get a better understanding of who their customers are, making it easier to pinpoint where to find this demographic. With CRM software, you will gain access to more customer data, being able to see information on who your customers are that you have had success with, and what type of customers you have not had success with. Webinar Care highlights that 74% of businesses say that CRM software gave them improved access to customer data.
Finding new customers can be a challenge for businesses as there as so many different channels to explore. Some of these channels include:
This section will look into how to use these channels to your advantage and acquire new customers.
Social media platforms are a great way for businesses to acquire new customers as there is such a large demographic on these platforms. Zenith shares that digital marketing solutions for customer acquisition were increasing in 2022 with global ad spend on digital strategies expected to reach 65.1% in 2024, a 5.1% increase from 2022. Key social media platforms that should be considered when looking for new customers are:
Cold calls are a common method that businesses use to find new customers. A cold call is the process of a sales representative calling up a potential customer via phone call when making first contact. The goal of this call is to try to inform the customer about your product or service and find out if they have an interest in what you are offering. Cold calling is thought to be a very effective method of finding new customers and generating leads.
Networking is a great way for businesses to find new customers. When a business networks, they gain new contacts around the industry, connecting with people that are likely to be interested in your business. This is a fantastic way for businesses to gain referrals, which is a very effective way for businesses to gain new high-quality customers. Finances Online shares that customers that are obtained through referrals are 18% more loyal compared to other means.
A great way of finding new customers is through your existing customers. By having a good relationship with your existing clients, it is more likely that they will refer new customers to you. Moreover, if existing customers have a good experience with your business, it is likely that through word of mouth and reviews, they will increase the awareness of your product or service, leading new customers to discover your business.
A great method used by businesses to drive sales with new customers is by adding incentives for new customers to make a purchase from your business. These incentives can include:
Discounts for new customers – Having discounts available only for new customers will likely result in more people being interested in your product or service due to the value for money they will be getting.
“Bring a friend” incentive – Offering incentives for existing customers to bring a friend can help drive your sales, e.g., bring or refer a friend and get a discount.
Bonuses with first purchase – Instead of offering a discount for a customer’s first purchase, some businesses may offer a bonus with it, for example, a complimentary product.
Free samples – If you offer a free sample e.g., a trial, of your product or service, potential customers will be able to try your offering which will increase trust and the likelihood that they will purchase from your business.
With TEB, the sales automation CRM software, your business will be able to discover new customers and get a great understanding of the clients they should target to boost sales. TEB will do this with a number of unique features such as:
Organise your leads – Use TEBs lead funnels to organise your leads depending on the source they have come from to get a good understanding of your most valuable lead sources
Drill down on data – Use TEBs filters and funnels to track a lead’s journey showing the information you need to identify what type of leads are successful
Customer storyboards – Get a great understanding of your customers by viewing their entire buyers’ journey with your business to better target future customers
Customer reports – Generate custom reports for your business to view the information on customers that is your priority to gain a better understanding of them to help with customer acquisition
If you are interested in seeing these features, and the many more features TEB has to offer, book a demo with us where we can show you have you will be able to boost your sales.
