Finding customer pain points; strategy and examples 

A customer’s pain points are what drive them to your business to make a purchase. Colin Shaw shares that 70% of buying experiences are based on how the customer feels they are being treated. Identifying your customer’s pain points will help you identify new ways to interact with your customers, make sales and drive your growth. In this article, we will look at how you can find out your customer’s pain points and use them to boost your sales and grow your business. 

What are a customer’s pain points?  

Pain points are specific problems that customers face that have a negative impact on them. This creates a need for the prospect to solve their pain points, making them potential customers for a business that can help them. Pain points can be felt on an individual level, or a large scale level e.g., a business.  

How do you know a customer’s pain points?  

The better you understand your customers the easier it is to identify their pain points. A great way to identify your customer’s pain points is by asking your customers the right questions. Ask these questions to your customer:  

• What is the biggest challenge you are currently facing? 
• If anything, what would you like to change in your business? 
• What is preventing you from hitting your goals and objectives?  
• With an additional budget, what would you spend it on? 
• Where do you want your business to be in future? 

Research your customers  

Research is a great way to find out more about your customers. This research can be secondary or primary research, and you will get a better understanding of who your customers are, their pain points and how you can meet their needs and requirements. Excellent ways of getting a better understanding of your customers: 

• Interviews  
• Questionnaires  
• Industry reports  
• Social media research  
• Focus groups  
• Previous customer data e.g., using CRM software to view previous customer journeys 

How to strategize around your customer’s pain points  

Follow these invaluable tips when approaching your customer: 

1. Show compassion and empathy towards your customer’s pain points  

Compassion and empathy will go a long towards your customers’ pain points will go a long way in building trust. Your customers will feel like you are there to help them solve their challenges rather than sell them a product.  

2. Identify the decision-makers and stakeholders in the deal 

Once you have built trust with the customers and shown a good understanding of their pain points, you will need to find out how many stakeholders and decision-makers will be involved in the deal. This is so your sales representatives can get the decision-makers and stakeholders involved in the conversation as fast as possible to keep the progress of the deal moving quickly. To find out how many decision-makers and stakeholders are involved in the deal, ask: 

• Besides yourself, who will need to be involved with this decision? 
• Who will be affected by the decision made? 

3. Map out our offering to the customer’s pain points 

Your sales representatives should map out the benefits of your product or service to your customer’s pain points. This will make your customers feel like your product or service is more personal to them, and will increase the chances of you agreeing on a deal. 

4. Offer transparency and avoid overpromising 

Offer transparency and do not overpromise when explaining how your product or service can help their pain points. Lay out the next steps that you will take with your potential customer to try and complete the deal and meet their needs and requirements.  

Adopt this strategy and gain huge benefits 

Follow these tips for game-changing benefits such as: 

Find your customer’s pain points with TEB  

Better understand your customer’s pain points to provide a better service and make more sales with TEB, the sales automation CRM software. TEB will increase your data visibility to give your sales representatives a better understanding of your customers. This will lead to you providing better customer service, retaining customers, and boosting your sales. Here are some game-changing features:  

• View customer storyboards – View your customer’s entire buyer journey to get a better understanding of their wants and requirements.  
• Leave notes on leads – Share important details about clients with team members by attaching notes to ensure great consistent customer service is provided.  
• TEBs lead funnels – Organise your leads to suit your business’s priorities and get a better understanding of each lead  
• Track your sales representatives’ performance – View how many deals your sales representatives are winning and losing.  

Do not miss out on the chance to see these features and more. Easily book a quick demo to see TEB in action and how it can transform your business’s approach when interacting with customers.