With the right cold outreach strategy you can maximise your sales, increase revenue and grow your business. BackLinko highlights that if you follow up on your cold emails, you can double your cold email response rate. In this article, we will look at how to get your cold outreach right with tips.
Cold outreach is when you contact a customer that has no relationship with your business for the first time to pitch your product or service. This can be done through multiple different communication channels such as:
Common ways you can find potential prospects to start your cold outreach process are:
Email finder tools – Tools like “GetProspect” and “AnyMail Finder” can find emails for your business that are suitable for you to reach out to.
Use your network – Using your network is a great way to discover people around your industry that could be potential customers for your business. Discover how to get your sales networking right.
Social media research (B2B businesses)– Use social media to find people in and around your industry that can be potential customers for your business.
A cold call is when you contact a possible customer for the first time with no prior contact through a call. This is a very common method to generate leads, with FinancesOnline sharing that 41.2% of sales representatives believe that cold calls are the most effective tool for generating leads. Cold calls can generate more prospects, boost your sales, and help grow your business. Find out everything you need to know with a guide to cold calls.
Let's take a look at crucial tips you should follow to nail cold emails and maximise your sales.
Tailor your message to the recipient
Make your email feel personal and relevant to who the customer is. Use their name and try to include information about relevant pain points that the customer may be experiencing.
Gain credibility
Customers will not read an email from someone they do not trust, so it is important that you build trust and credibility in your email. Make sure the email is designed professionally and if possible, include success stories. This will help your prospect get a good idea of who you are and how you can help.
Focus on the benefits you will bring them
Focus on how your product will benefit the consumer by mitigating their pain points. This will make the email feel more relevant to them and increase the chances of conversion.
Be straight to the point
You do not want to waste any unnecessary time or words in your email as the customer will not want to spend too long reading it. Do not make phrases too wordy and be straight to the point to keep the customer engaged.
Follow up with your prospect
Make sure you follow up with your customer after the first contact has been made. Follow-ups are key to completing a deal, with Dooly sharing that if you fail to follow up, you risk losing up to 98% of your deals.
Cold outreach will give your business invaluable benefits such as:
Reach a large demographic – Reach a large pool of people with whom you may have not otherwise connected with. This will increase your brand awareness, driving more online traffic into your business and increasing your sales.
Improved networking – Make connections with people in your industry to increase the chances of referrals.
Cost-effective – Sending a cold outreach email, or messaging someone on a social media platform will use less time and resources compared to other methods such as calling prospects you have spent more time researching.
Be aware of these challenges with cold outreach:
May reach the wrong people – You run the risk of contacting the wrong people that do not have any needs or requirements that your product or service can help with.
Risk of feeling invasive – If there is a prospect that has never had contact with you before you send a cold outreach email or make a cold call, they may feel like it is invasive
Being put in the spam folder – You run the risk of being put in the spam folder. It can be challenging to know what words and phrases can be considered spam, but a few we have identified are:
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