Experts say 55% of communication is through body language, 38% is through tone of voice and only 7% is with the words that you say, shared by Psychology Today. But how can you use communication to drive your sales? In this article, we will look at the importance of communication skills and how your sales representatives can use communication skills to maximise sales, generate revenue and grow your business.
Sales communication is a method where a representative will use persuasive tactics to sell their product or service to a customer. Sales communication can involve:
This communication is not only verbal communication in a meeting, as there are multiple channels to communicate with your customers. These include:
Enhance your sales communication with these techniques.
Sales communication is made significantly easier when you have a good understanding of your customers. This will give you knowledge of the angle to approach the customer to build a good rapport. To better understand your customers, use research methods such as:
When you communicate with your customers, you should take the approach that you are there to help your customers find a solution to a problem, rather than sell to them. This will help you build solid relationships with your customers, increasing the likelihood of you making a sale.
Body language is a huge factor when it comes to sales communication. Your sales representatives must make sure that they are conveying good body language by:
You can drastically improve the chances of you making sales with good body language techniques. Read about how you can use body language to boost your sales.
A huge part of communication is listening. Customers will not want to be in a position where they do not get a chance to put their opinions across, as they want to feel involved. This is where active listening is important. Take time to listen to your customer’s opinions, pain points and requirements to keep them involved and engaged with your business.
Empathy is a critical element of good sales communication. You should show empathy toward your customer’s pain points. This will increase the rapport between your business and your customers leading to a strong relationship.
Sales coaching is a great way for your sales representatives to develop better sales communication skills. Using methods like roleplaying with your sales representatives will help them develop better communication skills they will be able to use with their clients. Learn about why sales coaching should be a priority.
Your business should embrace different communication channels to ensure you are getting the most out of your sales communication. These channels should include:
If your sales representatives focus on good communication with your customers, your business will greatly increase the chances of winning more deals, as well as a wide range of other benefits. Invaluable benefits of good sales communication:
Better understand your customers to enhance your communication with TEB, the sales automation CRM software. TEB will bring your business better data visibility with tools to organise your clients to improve your comms to drive your sales. Key benefits of TEB:
Do not miss out, easily book a demo to see how TEB will help you enhance your sales communication to drive your sales and grow your business.