Whether your manufacturing business is selling direct to consumers, resale by other businesses, or are manufacturing component parts – you need to identify your niche, refine your strategy, and make the most of every sales opportunity whilst standing out from your competitors, and building your brand. Sales enablement tools are one clear way in which manufacturing industries are developing their strategies to increase sales. From the use of Customer Relationship Management (CRM) software, and Artificial Intelligence (AI), to Business Process Automation (BPA) and the use of data analytics, there is a lot of opportunities and ability for your business to evolve. In this article, we take a look at some of the most commonly used sales enablement tools in manufacturing, some of the top CRM platforms used in manufacturing, and how AI and automation is evolving.
Sales enablement platforms and tools are generally seen as a system that provides visibility, access, standardisation, and opportunities across your sales process. This allows your team to work from a single pre-determined format, defined by your business vision and values, and the processes you implement.
Although sales enablement is often described as a single structure (often a dashboard or hub), the tools that make up the functionality are not always integrated into the system.
When looking at sales enablement, finding a platform that provides functionality and integration can be difficult, or they might come with tools and features that are not needed. TEB Apps has been designed to work with your specific business needs and offers integrated functionality and regularly updated features that grow with you.
Having an all-in-one system, and support for integrated functionality allows you to customise your sales enablement to best suit your needs. For manufacturing businesses, many of the most popular sales enablement tools include:
There are a large number of CRM platforms on the market, some have changed very little in the time since their inception, and others are innovating the way in which customer service and sales tools work.
Some of the best CRM that stand out from the crowd include:
AI has been making dramatic changes to the way that CRM tools are capable of functioning, and the higher levels of automation and integration available with complimentary software has made it easier for manufacturing businesses to sort out their leads and opportunities, manage their customer engagements, streamline order processing, and ensure that sales, returns, and reorders are being accounted for.
When correctly using AI with sales enablement tools, businesses can expect to benefit from:
Technology is going to continue to drive sales in manufacturing businesses and many other demographics, and as the tools become more powerful and intuitive, the difference between those who have adopted the technology and those that have not is going to grow ever more apparent.
High performing sales teams are going to be relying more and more on data-driven targeting and strategies, and customers are going to expect the conveniences that come with having AI and automation in place to manage various aspects of the buying process.
The right tool for the task is essential, and for your manufacturing business to grow, you need sales enablement tools that are capable of supporting your existing needs, being flexible as you grow, and carry on as a core component in your future.
When you work with TEB Apps, you can expect to benefit from:
Book your demo today, and discover for yourself how TEB Apps can help you build a better business.
