Social media platforms are a massively important tool for connecting with customers, engaging with other businesses, understanding your niche, and increasing your brand development. Marketing trends vary from platform to platform, and from year to year. Staying ahead and aware of what is current, and what is incoming, will help you to make more of your business.
In this blog we are going to look at marketing trends in 2025, how marketing strategies have evolved in recent years, some of the new technologies driving these changes, and the top 10 trends that are impacting social media marketing so far in 2025.
What is marketing in 2025 looking like, and what is driving this direction?
2025 has seen marketing on social media continue to grow in both size and importance within business strategies and structure. According to AgoraPulse the number of global social media users is expected to reach 5.42 billion within 2025, and the advertising spend is projected to reach around $276.7 billion (USD).
The ability to connect with such a huge audience has not been lost on forward thinking businesses, and the importance of digital marketing as a whole continues to grow, Webstrategies Inc say that around 72% of overall marketing budgets are being put towards digital marketing channels, and Hootsuite revealed that 33% of all digital ad spending goes on social media.
The key factors driving this increase towards digital platforms and social media in particular include:
Enhanced customer engagement
Increased visibility and brand awareness
Effective lead generation
Cost-effective marketing activities
Targeted advertising
Real-time insights
Improved customer service
Proactive crisis management
Modern customers have shown a preference for customised content and personalised engagement. Social media allows businesses to be seen, to be involved, and to react in real-time to situations (both positive and negative).
Handling all this requires an effective social media strategy and the right tools to perform the jobs, and modern marketing strategies are often developed around the technologies that allow this to happen.
In order to be competitive, and to make the most effective use of social media marketing, businesses have to be capable of acting, reacting, and being proactive with their content, responses, and outreach.
To keep all your content on track and in one easy to use location, TEB integrates your social media content and pulls customer interactions directly into your CRM, so you can keep on top of everything, stop wasting time switching between programs, and focus on keeping conversations going.
How is marketing evolving, and what do you need to be aware of?
The way in which companies conduct their marketing activities and engage with their audience has changed dramatically in recent years, with significantly more focus being given to online activities and social media engagement.
This evolution has largely been driven by convenience, a desire for deeper real-time engagement, and evolved customer expectations of what a brand should be doing as standard and in order to be seen as a preferred supplier.
In recent years, marketing has evolved in these key areas:
Focusing more on digital avenues, to the point where many businesses no longer treat ‘digital marketing’ as a separate entity from ‘marketing’.
Utilising customer data to determine trends, fads, incoming opportunities, and new target demographics.
Integrating social media with direct selling opportunities through social selling.
Further developing the alignment between sales and marketing for seamless customer experiences.
Specifically targeting demographics with greater accuracy due to deeper more robust analytics and reporting.
Streamlining and refining online presence to better meet customer expectations.
Brought sustainability and company actions into wider consumer view.
Technology has dramatically changed the way marketing activities take place, and with more data and options available than ever before, there is no reasons for businesses to not understand their customers and create strategies designed for maximum coverage and appeal.
What key technologies and innovations are driving marketing activities?
Much of modern business is now technologically driven, and marketing is no exception. Recent developments in time and resource saving functions have made it far easier and more efficient for companies to look at what they are doing, how they are doing it – and then implement a technologically driven solution to improve it.
Some of the most significant technologies which have impacted marketing activities include:
Having a robust digital infrastructure and the tools to support your business activities is essential, and as marketing continues to develop digitally, with a focus on using data for more than just basic purposes, it is more important than ever that companies take a good long look at how they are operating, and ensure they are working with tools that are capable of supporting this data-first direction.
Top 10 marketing trends for 2025:
Marketing trends can vary between industries and niches, but quite often there is a lot of overlap, and a generalised approach to marketing taken across the board.
With that in mind, we are looking at the ten most common marketing trends of 2025 so far, and why they have been making an impact:
Increased need to optimise for Voice Search The number of individuals using voice search has been steadily growing, and Yaguara say that as of 2025 an estimated 20.5% of worldwide make use of Voice Assistants. As more devices offer smart speakers, voice activated options, and more accurate voice recognition, the number of people making use of this type of search is set to continue to grow. Businesses need to look at how their Voice Search Engine Optimisation (VSEO) is calibrated and optimised, as although search results can (theoretically) be any length, the average search according to Microsoft is around 29 words. This means that results, entries, and information needs to be marketed in a way that is suitable for the format and still provide the user with the answers they seek.
More call for Augmented Reality (AR) and Virtual Reality (VR) AR and VR technologies are seeing increasing usage in many industries, especially healthcare, vehicle space, and retail. Utilising the immersive ability to showcase products or involve customers directly, companies using AR and VR are able to more creatively solve customer issues, pain points, and address needs without needing direct engagement. According to Statista, the AR & VR market is set to have more than 3.7 billion users by 2029 at a penetration rate of 56.5%
Highlighting Sustainability and Ethical Focus Sustainability and eco-conscious behaviours have been a trend for some time now, and the need to focus on ‘green’ activities and reveal to customers what your business is doing is going to remain an important marketing factor.
Being ecofriendly and appealing to customers with these activities can be a lucrative business plan, with Astutis showing that 88% of customers are more likely to be loyal to a company that supports social and environmental causes, and PwC finding that 72% of global consumers are willing to pay more for sustainable products.
Of course, a marketing approach that highlights sustainable and ethical activities needs to be backed up with real action, as The Roundup found 84% of customers say poor environmental practices will alienate them from a brand or company.
Influencer Marketing remains important Although influencer marketing has been around for awhile and can seem tired in some areas, in general the global market size has nearly tripled since 2020 (according to Statista) and is set to continue developing especially in relation to the boost in video content being consumed as a preferred medium.
For marketing departments, deciding who to partner up with, which demographics to target, and how the overall alignment should be developed, are going to be absolutely crucial undertakings.
It is vital to remember that when you make use of influencers, you are tying your brand and your reputation to theirs – do everything in your power BEFORE signing up or working with an influencer to make sure they are a good fit for your brand, represent and reflect your ideals, and are not likely to cause backlash or scandal.
User Generated Content (UGC) as a focus for brand development and cost savings User Generated Content is considered to be highly influential in both consumer behaviour and for brand marketing. According to Favoured a staggering 80% of consumers trust UGC more than traditional advertisements and UGC have been seen to achieve 4x higher click through rates.
An approach that encourages UGC allows for a greater selection of content, lower costs, and increased reputation / brand recognition.
Creating a marketing strategy which utilises UGC does need careful strategizing, in order to receive the sort of content that is going to be valuable to your brand, and strict quality controls to ensure sharing the content will not cause issues or devolve into scandal.
Integrating high quality social commerce into social media channels Being able to buy content directly from social platforms is a steadily growing market, and the ways in which consumers are engaging with brands for direct purchasing has seen more integration across multiple platforms as an essential factor.
According to eCommerce Bonsai, 67% of global shoppers have purchased a product directly on social media, and 46% have used a livestream commerce function to purchase products.
Marketing convenience, fear of missing out (FOMO), and building on the ‘hype’ of a live or interactive moment can all help to increase customer interest, direct sales, and brand recognition.
Creating short-form video for marketing focus Platforms that feature short but powerful video content are rapidly growing in consumer consumption and with the demographics that have purchasing power. Video content is increasingly one of the most commonly digested forms of media content, and smart businesses are making sure they have content that fits these shorter timeframes and bursts of purchasing impulse.
Utilising AI-powered personalisation Customers want businesses to reach out to them, understand them, and treat them as if they personally matter. With this in mind, hyper personalisation and increasingly tailored content has been a trend for some time now.
With advances in AI and digital infrastructure, it is now becoming simpler and more effective to use specific indicators and metrics to flag for targeted information, so content can be personalised and customised on scale.
Marketing departments are using AI combined with strategic automation, suitable CRM, and flexible analytics to improve offerings without having to devote vast amounts of time or resources.
Connecting through Omnichannel experiences Being seen and available on social media is expected as standard, and customers are increasingly wanting to deal ‘directly’ regardless of where they are contacting the business from.
Companies are taking specific care to evaluate where their customers are most commonly found, and ensuring that their social presence ties into their CRM, in order to provide seamless omnichannel experiences that lead from one platform to another without too much repeated content.
Balancing hyper-personalisation with data security Data security is a huge concern, and in many cases – also a legal one. Being able to make the best use of customer data, whilst still staying legally compliant is a huge trend for personalised marketing and brand development.
This trend, at a minimum, relies on having robust analytics, properly configured data-driven infrastructure, and ensuring only the right people can access the information which is relevant to their tasks.
Simplify your marketing with TEB
Make evaluating marketing trends and applying action to your business simple with TEB.
Amongst the many benefits that come with the powerful CRM, integrated automation, evolving AI, and inbuilt analytics, you can also enjoy:
Webform integration allowing you to collect all your important data together and ensure customer records are updated in real-time.
Feedback collection and tracking so you can not only see what your customers are thinking about your offerings and services but also track how this sentiment is developing and changing over time.
Customisable reporting and analytics guaranteeing that you are able to collect information on the areas that matter to you, and ensure the data is available in a usable, useful format with just a few clicks.
Ensure that your marketing strategies, sales plans, and business development is all seeing positive, sustainable growth, supported by software which grows and adapts to meet your needs as you get bigger.
Book a demo with our experts today and discover how TEB can make marketing trends easy to identify, simple to work with, and provide you with the tools you will need to see the rest of 2025 and beyond being beneficial to your business.
