Market research plays a key role in helping businesses understand their existing and prospective clients. It allows businesses of all sizes from start-ups to large corporates to make well-informed business decisions, allowing them to reach and target the audience most likely to convert. The TEBillion market research framework enables market research firms to automate their processes and collect and collate useful, meaningful data. Our client are a well-established market research organisation with a number of brands. Their B2B clients range from high street stores to well known international brands such as Starbucks and Mcdonalds.
The main challenge our client faced was the time and resources needed to carry out the footfall surveys. The entire data collection process was manual, therefore, it was incredibly repetitive and labour intensive for the surveyor. This also meant that there were limitations to the amount and accuracy of the data collected. The client were using an outdated web portal to acquire survey data online without any sort of mobile presence, missing out on a huge amount of data. Lastly, the data collected from various sources was disparate without a central repository. This meant that our client were not able to get a full picture of the survey data for analysis and insights.
Using our proven footfall survey and online survey framework, we built our client a fully integrated mobile and web app solution. The cross platforms apps served the types of market research our client carried out, allowing them to save time and resource with intelligent automation features. We also created a central data repository that collated the data collected from various sources with a single customer view. The data could be accessed by our client with a data API tailored to their unique needs and requirement. Additionally, a smart analytics and reporting engine was added to the data repository for our client and the end customer to gain useful and meaningful insights.
Our client benefited from a fully streamlined process for all their survey data collection activities with collated data. They saved time and resources which helped them increase the volume of data collection as well as make long term savings. Overall, our client were able to increase the breadth of their services to their customers enabling them to generate new revenue streams and increase their profitability.
