There are a diverse range of metals and oxides being manufactured by industries across the globe. Different metals and oxides span different industries, from medical to construction, energy and batteries to wiring, and so much more. The need for metal and oxide manufacturers to identify their leads, target specific industries and niches, and operate profitably comes down to how well they understand their customers and can effectively drive their sales. In this article, we will have a brief look at the metals and oxide manufacturing industry as it currently stands. Then we will look at what the challenges are for lead management in such a diverse area, and how automated lead management can help overcome these challenges.