Bringing in more customers and opportunities is a crucial goal for your business, but how do you go about it? What makes a lead hot or cold, and how can you improve your conversions in 2024 and beyond? In this article, we are looking at lead generation, and the top 10 sales tips for lead generation in 2024, as well as the tools behind the processes.
How is lead generation evolving with new technology?
As technology becomes more flexible, available, and augmented with time and cost saving functions (such as AI and business automation), the ability to generate leads and make the most of your resources continues to improve.
Some of the main technologies set to continue evolving lead generation in the coming year include:
Virtual Reality (VR) and Augmented Reality (AR)
Smart chatbots
AI-driven marketing analytics
Device interconnection
Adopting the right technologies and approaches can make a huge difference in your business and increase success in generating more leads and return customers.
Our ten top tips for successful lead generation:
Making the most of your opportunities requires a bit of research, the right tools, and some hard work – but when you get it right, it makes all the difference.
Here are our top 10 sales tips for lead generation in 2024 and beyond:
Categorise your leads and give them appropriate priority Leads have different temperatures – hot (ready to convert and spend with you), warm (just need a bit more effort), and cold (not interested at all). Knowing what temperature your leads are allows you to focus your marketing and organise your activities.
Focus on quality over quantity You and your team need to invest your company time in the areas that are going to bring the most returns – and this is not always as simple as it sounds, you need to be able to look at the quality of the lead and customer lifetime value, because the quick sale may not always be the customer that brings in the most money.
Make sure you have the right tools for the job. The simpler and more accurate you can make it for your managers and team members to not only determine which leads are best pursued (and by who), but to also follow up at the right time – the more chance you have of converting to sales. The right tools will aid you in your daily tasks, and work in the background to make your processes easier.
Utilise your data for a targeted approach By using data science techniques and generating the right reports, you can easily review what your customers have been doing, what has interested them, and what has turned them away. This information gives you specific insights into your customer to help make those sales.
Create content and engagement points at different parts of the sales funnel There should be plenty of opportunities for customers to interact with your company – the easier you make it for potential customers to become paying ones, the better your conversions will be.
Test your processes regularly As technology changes, some services and functions become outdated or obsolete. It is crucial that you regularly test your processes so that you are certain that your potential customers are getting the best experience that accurately reflects your brand.
Know your customers Use your data and reports to regularly review who your customers are, what they are interested in, and the content or engagements that are appealing to them most. You can also use this data to identify other demographics or groups that might be worth marketing to.
Establish your brand authority The more consumers can trust your brand, the more likely they are to purchase, and to recommend you to others – which also builds brand authority and trust. You need to be consistent, correct, and available.
Personalise marketing and sales outreach By utilising automated tools and the right CRM process, you can effectively target specific demographics, as well as use consumer history to personalise your outreach and emotionally connect with your leads to aid in converting them.
Do not be sporadic in your approach Once you get your systems and content strategies in place, you need to be consistent – if you are unreliable, it will damage consumer trust in your brand, and make it that much harder to convert leads that otherwise would be warm or hot.
The way you work and how you handle your marketing and sales process will of course affect what works for your business, but the more streamlined and effective you can make your processes, the more effective they will be – not only in sales and conversions, but also in how your managers are able to work with their team and supercharge their results.
The key factors to consider in lead conversion
Spending your time on leads that are never going to convert is a waste of resources and could prevent you from working on those leads that might just need a little more encouragement. In order to truly understand your leads and their conversion process, they key factors you need to be aware of include:
Quality
Temperature
Timing
Personalisation / previous customer engagement
Mode of connection
Using data that you have gathered from various sources and put together to build a customer profile will allow you to engage your leads in the right way, at the right time, on the right channel, and with the personalisation that shows you care.
Kickstart your 2024 with TEB Apps
TEB Apps is a rapidly growing CRM and automation software that is taking the business world by storm, proven to maximise conversions, boost sales and scale organizations with its futuristic automation features. With TEB Apps, you will be able to centralise all of your customer data for insights, forecasts and segmentation to give your sales approach a whole new dynamic. Key features of TEB Apps include:
A funnel view of all your prospects – View all of your prospects in a user-friendly funnel view and segment them based off of potential, demographic or your own custom filters seamlessly.
Simplify your pricing - With specification pricing, you will be able to set your own pricing criteria to drive the efficiency of your billing process, and provide customers with a smooth sales experience.
Automate manual tasks – From lead assigning to report generation, you are able to automate your manual tasks to boost your teams productivity and help them focus on mission-critical tasks.
Streamline quote creation - Create your own quote templates help your sales team send proposals seamlessly and swiftly.
Book a call today and discover how the TEB way can improve your business and evolve your processes now and in the future.
