Getting ahead of your competition and bringing in more sales is something that all businesses need to work towards – and when it comes to sales, advertising, and marketing, in order to make that lead conversion happen - you need to be aware of what is popular, what is not, and what is coming next. In this article, we are looking at how marketing has been evolving over the last few years, three major marketing trends to expect to see in 2024, the technology that is supporting these trends, and what you need to focus on to make the most of your marketing budget in 2024 and beyond.
When we think about some of the biggest events of the last few years, the COVID-19 pandemic was certainly one that had a massive impact on people across the globe, and the resulting measures have had a long-lasting impact on how companies conduct themselves and do business with customers.
Warc revealed that online video and social media advertising increased by 17% in 2021, and the digital sector saw a record 18.2% growth.
Since the end of the lockdowns and moving away from the pandemic, there have been some areas of marketing that remain unaffected:
However, the boost in digital and online usage, and consistent growth in technologies such as AI and automation, mean that marketing departments are able to tailor their content and specifically target not only certain demographics, but individual customers too.
Gartner has estimated that by 2025, those organisations using AI for marketing functions will shift 75% of their staff operation from production to more strategic activities.
In order to connect with your customers, stand out from the crowd, and make sales – your business must be visible, have a strong presence, and be relevant to what consumers want; this is where your marketing strategy is absolutely vital.
Business marketing is an incredibly valuable tool which helps to:
The right marketing message tells consumers about your company and your products or services. It informs them about your Unique Selling Point/s (USP/s) and clearly shows the value of purchasing with you – and why you are the best choice over everyone else.
The right marketing message tells your viewer (consumer or potential business partner) everything they need to know to decide to work or spend with you.
Sorting out and managing your data, segmenting your leads, and handling the information in a smart and ordered fashion can help you get ahead.
The evolution of marketing continues to introduce new trends and with new technologies supporting new directions and growth, 2024 looks set to be an interesting year, with some of the biggest incoming trends expected to be:
Behind all the upgrades and evolutions in marketing, is the technology supporting it – with growing developments in AI, more structured and effective data engineering, and platforms designed to improve the customer journey – there is a lot of digital transformation happening.
Marketers and businesses looking to improve their digital presence, at a minimum should be looking at:
Businesses should also consider integrating AI and business automation into their digital structure, freeing up time and resources for team members to focus on activities that require a human touch and their knowledge and experience.
2024 is going to be a busy year, and the digital evolution and improvements these tools bring is not going to slow down. A tool that has been rapidly growing in 2023, and will continue to grow in 2024, is the future of automation and CRM, TEB Apps. With TEB Apps, you will be able to maximise conversions, boost revenue and accelerate growth with advanced automation features such as:
Request a call today, and find out how you can grow with TEB Apps, the future of business automation and CRM software.