2025 is looking set to be a year of growth for the real estate market, but it is also going to be a year of challenges, changes, and new real estate trends that need to be followed, monitored, or put aside.
In this article we are going to look at the key shifts in real estate during 2024, the predicted real estate sales trends for 2025, and how CRM automation and appropriate sales and marketing tools can help your real estate business boom in the coming year.
Real estate sales trends saw growth and development with both residential and industrial property markets.
CBRE UK reported that both the income return, and capital value growth contributed positively to total in return, seeing capital values for commercial properties rising by 1.8% and rental values for commercial properties by 2.9%.
There was an increase in demand for properties, and the market was influenced in its sales and marketing approach by further demand for:
Businesses within the real estate market needed to evolve their sales processes, streamline bloated funnels, and be more engaging with customer wants and demands for prioritising human connections and providing hyper-personalisation.
TEB supports real estate businesses to make smart decisions quickly, and give sales teams a boost to their performance with versatile CRM software, integrated AI, and flexible automation which makes it far simpler and easier to meet customer needs without cutting corners.
TEB also provides an exclusive function for granular Terms & Conditions (T&Cs), allowing you to create contracts that meet exacting standards, cover all legal obligations you need to include, and still personalise your output to satisfy your clients.
Real estate sales trends are subject to a fair amount of change, especially given the current global environment. Savills believe that the global real estate investment turnover will rise 27% to $952 billion (USD) in 2025, and in 2026 surpass the $1 trillion mark for the first time since 2022.
Predictions for sales and marketing in the industry for 2025 have included:
The real estate market is looking at reducing the amount of time spent on administrative tasks by bringing in powerful AI, automation, and business process tools. This will free up skilled team members to spend more time on profitable tasks, following up leads, conducting outreach with existing clients, and using the opportunities identified by these programs to develop more strategic data-driven marketing and sales outreach.
With more people looking for properties both on rental and for purchase, there is considerable room for growth within the industry – however, without a robust digital infrastructure and the ability to match customers with properties, and ensure sales are driven at the earliest opportunity, it will be difficult for real estate businesses in 2025 to remain competitive.
Real estate sales trends are often influenced by world events, economic changes, and customer desire, this means they can be fluid, uncertain, and sometimes less of a trend and more of a fad.
Identifying the trends that matter and having the tools in place to make the most of these opportunities will help to give you a competitive edge in a fast paced and fiercely competitive industry.
The right CRM automation and business process tools can help to support your real estate sales by:
When you work with the right tools, your team can focus their time more on the activities that are going to lead to sales.
Real estate is highly competitive, and if you are not set up to succeed, you are going to be overlooked. Futuristic automation in real estate businesses can be a game changing difference.
Handle 2025 real estate sales trends with ease and make the most of every opportunity that matters to your business.
When you bring TEB into your real estate business, you are working with a powerful tool designed to simplify your processes, streamline your operations, and give you technology at the cutting edge to make profitable growth a reality.
Amongst the many benefits that come with TEB, your sales and marketing teams can expect to benefit from:
Book a demo today to discover how TEB can take your real estate business to a profitable future and give you the key to success.
