What is 4o Image Generation? How can it be used successfully for marketing?

Keeping up with current trends and determining which tools are going to be more than just the flavour of the month is essential to making the most of your opportunities. Currently, 4o Image Generation has been making a big impact on businesses and individual users alike. Today we are going to look at this recent phenomenon and see what 4o Image generation is, why it is so popular at the moment, the predicted future of the technology, and how can it be used for successful marketing?

What exactly is 4o Image Generation?

4o Image Generation is an update from OpenAI for the ChatGPT program which allows for advanced image generation and modification. 

The program allows for more accurate character and image rendering (which is especially useful if you’re trying to keep a particular character setting in place) and seeks to improve bringing textual assets into images in a more natural format.

To put it simply, 4o Image Generation is a creative tool for images, both creating from scratch and adjusting existing ones.

Why is 4o Image Generation so popular at the moment?

The program is so popular at the moment because of the sheer amount you can do with it. One of the most recent trends is to “Ghibli-fy” (make images seem as if they’ve been created in the style of renowned Studio Ghibli) content and use these images to express views, opinions, criticisms, or fun at various situations.

4o allows people to generate content which is only limited by their imagination and the abilities of the program, and they’re having fun seeing where these boundaries sit.

For companies and businesses, 4o is popular because it allows for very rapid and inexpensive content creation, and an ability to respond incredibly quickly to marketing opportunities.

What’s the future of 4o Image Generation expected to be?

As the program becomes more advanced and learns from the many users regularly creating content and educating its software, 4o is expected to be able to do much more than creating simple images and will effectively be able to provide a wider range or more intricate options.

For business use, 4o is expected to be a useful tool for upcycling and reusing existing content - refreshing old images with new elements, and capitalising on short-term opportunities (fads) which were often prohibitively expensive to engage with when considering time, cost, and manner of creation.

At present, 4o and many similar tools can take a bit of trial and error to see the right level, tone, and style of content being created, this is expected to be less of an issue with future updates due to the way machine learning and development is applied.

How can 4o Image Generation be used for marketing?

Making the most of your marketing budget is essential in order to get ahead and being able to create content which effectively conveys brand tone, image, and identity with consistency will be a massive bonus for companies.

With the 4o tool requiring just a simple login to use for just a few images (and an update to the ChatGPT+ version for more), there is great potential for content costs to be redirected into areas which require direct human interaction (such as bespoke images, blogs, etc).

When looking to use 4o for marketing, you are only really limited by what you need and how the program works, but deciding how to use this can be tricky, especially if you’re unfamiliar with AI platforms and turning your insights into engagement.

With that in mind, here is a few different ways you could potentially use 4o Image Generation to boost your marketing efforts:

• Create content that resonates with customers
  Developing personalised content can help encourage long-term customer loyalty, and being able to connect with your audience in real-time can show them that you’re present, engaged, and involved with their needs. It also shows potential customers and other users that your brand interacts and is involved and will provide an emotional engagement they may not get from other brands.

• Develop a strategy for viral engagement
  Whilst it is NOT simple or easy to create viral content, being able to generate striking and relevant content in the right moment and shared on the right platforms can increase your chances for this to happen.
  As part of a marketing strategy, being able to move and share ‘in the moment’ updates can increase the overall visibility and engagement of the brand.
  
  
• Revitalise old and existing content
  Staying relevant and with fresh content is not always easy (or cheap), by using 4o Image Generation to change up how your content looks (such as with the aforementioned Ghiblification), you can make more use of your marketing without excessive additional costs.
  
  
• Automate areas of your marketing
  With integrated functions and the ability to deep dive into what your customers want, need, and expect, you have the ability to fine-tune your content offerings. With 4o, you can try these options out without too much expense or delay. This makes the content ideal for A/B testing, especially in early stages of experimenting with new ideas.

Image generation is not without its risks and downsides, so it is important that you are careful with how you approach using the tool. There is a fair amount of dislike for art being created with AI, and for images being edited without the original creator being credited.

When using these tools, you do need to ensure you have credited the right people and/ or have the original copyright for existing images.

Take your marketing to the next level with TEB

With a bit of care, a flexible approach, and an open mind, your marketing team can set themselves up for a whole new avenue of content creation, engagement, and real-time customer interactions!

When you bring TEB into your marketing mix, your content and creations can benefit from:

• In-depth analytics and the ability to pinpoint your best lead sources at a glance!
• Webform and Zapier integration allowing you to collect leads instantly and assign them to sales or campaigns with just a few clicks.
• Feedback form integration helping you understand what your customers enjoy about your products/services to focus future campaigns and understand what is helping you win.

Along with this, TEB automates end-to-end sales operations to make business simple!

Book a demo with our experts today and discover how TEB can help you take your marketing and sales to a new level!