The way companies do business in India is evolving and changing, and with this growth comes new focus and a need for different strategies. Marketing trends in India are being heavily influenced by digital adoption, requiring businesses to re-evaluate how they are reaching their customers, and what they should be doing to connect with their audience. In this article we are going to look at how marketing trends in India have evolved in recent years, the key trends that are shaping Indian markets, how businesses can adapt to these changes, and what is predicted for the future of marketing in India.
Marketing trends in India have been rapidly evolving in recent years into more digital and technologically based avenues.
Whereas the pre-digital era up to the early 2000’s was dominated by traditional media such as print, radio, TV adverts, etc, the rise of digital marketing has transformed the marketing landscape with social media, influencer engagement, content focus, eCommerce integration and much more.
Businesses that have been slow to adjust or adapt have mostly found themselves struggling to remain visible and relevant as those who have connected have exposed their brands to much wider audiences and more potential customers.
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With so many marketing trends in India revolving around the digital world, it is unsurprising to find that an overwhelmingly large proportion of the current marketing trends are based around this area.
Some of the key marketing trends in India currently include:
Marketing teams are also being impacted by data-driven strategies which allow them to gain a deeper insight into customers, competitors, and market conditions in general.
With so much information readily to hand, and capable of being adapted into usable formats, the way marketing is handled is truly becoming more reliant on daily tasks being assigned to automation so team members can focus on the areas that their expertise and skills are best suited for.
Marketing trends in India are largely leaning towards digital evolution, and Indian businesses need to evaluate their digital literacy and ensure that not only do they have a robust data-driven architecture, but that they also have the right training and staff skills in place to make use of them.
In order to make this happen, Indian companies looking to capitalise on these marketing trends should:
Bringing in the right digital tools can make a game-changing difference and allow businesses of all sizes to compete more effectively and profitably.
Marketing trends in India will continue to focus on digital-based upgrades and a desire for companies to offer more personalised services.
Trends towards sustainability, ethical business practices, and socially conscious activities is also expected to remain an important trend which is expected to be a key differentiator in consumer mindsets.
The popularity of social media, AI, and enhanced chatbot CX is also set to trend in the long term, with some experts believing that these features will not so much be a trend but rather become normalised and part of standard business operations.
The use of streamlining and advancement tools such as CRM, BPA, and generative AI looks to continue growing, and with it the ability for companies to make more of their resources, improve connections with customers, and refine brand standards to higher levels.
Marketing trends in India are going to continue to evolve and develop alongside modern technology, powerful automated tools, and a drive towards a data-first business approach as standard.
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As well as providing you with customisable functionality, strategic automation, AI integration, and so much more, you can also expect your marketing to benefit from:
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